In today’s digital age, learning how to write an ebook and make money has become an attractive option for aspiring authors and entrepreneurs. Gumroad, a popular online marketplace, offers content creators a platform to sell their digital products directly to consumers. This beginner’s guide aims to help you navigate the process of creating and selling ebooks on Gumroad, providing you with the tools and knowledge to start your journey in the world of self-publishing and passive income generation.
This guide will walk you through the essential steps to create and market your ebook successfully. We’ll explore choosing a profitable topic, writing and designing your ebook, and setting up your Gumroad account. Additionally, we’ll discuss pricing strategies, promotion techniques, and ways to maximize your earnings on the platform. By the end of this guide, you’ll have a clear roadmap to turn your ebook idea into a money-making reality on Gumroad.
What is Gumroad and How Does it Work?
Gumroad is an innovative e-commerce platform and marketplace designed for creators to sell digital products directly to consumers. It offers a straightforward and efficient way for entrepreneurs, marketers, and content creators to monetize their digital assets [1]. The platform’s simplicity and user-friendly interface make it an attractive option for both beginners and experienced sellers.
Key Features of Gumroad
- Easy Setup: Creating an account on Gumroad is a quick and simple process. Users can sign up by providing their email address and password, allowing them to start selling products almost immediately [1].
- Diverse Product Range: Gumroad supports a wide variety of digital products, including:
- eBooks and audiobooks
- Online courses
- Digital templates and tools
- Music and art
- Software and licenses
- Membership sites [2]
- Flexible Pricing Options: Sellers have complete control over their product pricing. Gumroad offers various pricing strategies, including:
- Fixed pricing
- Pay-what-you-want options
- Discounts and coupon codes
- Subscription-based models [3]
- Customization: The platform allows sellers to personalize their product pages and storefronts. This includes custom URLs (e.g., yourbrand.gumroad.com) to help build a strong brand presence [4].
How Gumroad Works
- Account Creation: To get started, sellers simply need to visit Gumroad.com and create an account [1].
- Product Listing: Once logged in, users can easily add new products by clicking on the “New product” option in their dashboard [1].
- Product Setup: Sellers provide essential details about their product, including:
- Product name
- Price
- Description
- Product type (digital or physical)
- Files for digital products [3]
- Customization: Gumroad offers various customization options for product pages, including:
- Adding product descriptions
- Customizing call-to-action buttons
- Including product features and benefits [3]
- Payment Processing: Gumroad handles all payment processing, supporting multiple currencies and payment methods [4].
- Delivery: For digital products, Gumroad automatically delivers the files to customers upon purchase [4].
Gumroad’s Fee Structure
Gumroad operates on a simple fee structure:
- No monthly fees or upfront costs
- A flat 10% fee on each sale (excluding payment processing fees) [3]
Marketing and Customer Engagement
Gumroad provides built-in marketing tools to help sellers promote their products:
- Email Marketing: Sellers can send targeted emails to their customers directly from the platform [4].
- Gumroad Discover: This feature increases product visibility within the Gumroad marketplace [3].
- Embeddable Buy Buttons: Sellers can easily integrate Gumroad products into their existing websites [4].
By leveraging these features, creators on Gumroad have collectively earned over $772 million [2]. This impressive figure demonstrates the platform’s potential for generating income through digital product sales.
In conclusion, Gumroad offers a comprehensive solution for creators looking to sell digital products online. Its user-friendly interface, flexible pricing options, and built-in marketing tools make it an excellent choice for both newcomers and experienced sellers in the digital marketplace.
Choosing a Profitable Ebook Topic
Selecting a profitable ebook topic is crucial for success in the digital publishing world. To maximize the chances of making money with an ebook, authors should focus on topics that address common problems and have a pre-existing market. There are three main categories that consistently prove to be profitable: money, health, and relationships [5]. These areas resonate with a wide audience because everyone wants to improve their financial situation, enhance their well-being, and nurture better relationships.
Researching Popular Niches
To identify popular niches, authors can employ several effective strategies:
- Utilize Amazon’s Best Seller Lists: Amazon’s best-seller section provides valuable insights into top-selling products for each category, including Kindle books [6]. This resource offers a direct glimpse into what readers are currently purchasing.
- Explore Google Trends: This tool helps uncover growing trends and tap into new niches by showing what people are searching for online over extended periods [7]. It’s an excellent way to gage the demand for specific book topics before starting the writing process.
- Analyze Keyword Searches: Research common search terms on Amazon to identify useful keywords for your ebook [7]. This can help in optimizing your book’s discoverability.
- Study Competitor Books: Examine bestselling books in your chosen genre or category. Pay attention to the number of reviews, as fewer than 20 reviews might indicate a limited readership for that topic [7].
- Investigate Online Forums: Platforms like Reddit can be valuable for identifying pain points and needs within specific communities [5].
Validating Your Idea
Once you’ve identified a potential topic, it’s essential to validate your idea to ensure its profitability. Here’s how:
- Check for Pre-existing Market: Verify that people are actively searching for your kind of book. Use Amazon’s search bar and observe the autofill suggestions, which indicate common searches [8].
- Assess Profitability: Analyze the top-selling books in your chosen niche. Look for 5-6 books on the first page of Amazon search results that meet the following criteria [6]:
- Best Seller Rank of 100,000 or less
- Priced between $0.99 and $3.99
- On the market for at least 2 months
- 100 reviews or less each
- Evaluate Competition: Calculate the average Best Seller Rank (ABSR) of the top three books and the top 14 books in your niche. This will give you an idea of the competition level [8].
- Analyze Quality: Assess the book covers, customer reviews, and descriptions of top-selling books in your niche. Grade them on a scale of 1-100 to understand the quality of competition [8].
- Identify Unique Angle: Even if there are existing books on your chosen topic, find a unique perspective or approach that sets your ebook apart [7].
By thoroughly researching popular niches and validating your idea, you can significantly increase your chances of creating a profitable ebook. Remember, the key is to solve a specific problem within one of the three main categories (money, health, or relationships) while offering a unique perspective that stands out in the market [5].
Writing Your Ebook
Outlining your content
Creating a well-structured outline is crucial for writing an effective ebook. This process helps authors organize their thoughts and ensures comprehensive coverage of the chosen topic. To begin, authors should brainstorm their main ideas, focusing on the key points they want to convey to their readers [9]. This initial step is not about perfecting sentences or finding the right words, but rather about capturing the essence of the content.
Once the main ideas are jotted down, the next step is to organize them into a logical structure. A typical ebook outline includes:
- Introduction: Explain what the ebook will cover and how readers will benefit from it [10].
- Main chapters: List the primary topics, ensuring a logical flow from one chapter to the next [10].
- Subheadings: Break down each chapter into three to five key points [10].
- Conclusion: Summarize the main points and include a call-to-action [10].
Authors should also consider incorporating visual elements into their outline, noting where images or graphics should appear to enhance the content [10]. This comprehensive outline serves as a roadmap, breaking the writing process into manageable chunks and maintaining a consistent structure throughout the ebook [10].
Writing tips for beginners
For those new to ebook writing, the following tips can help streamline the process and improve the quality of the final product:
- Use the backward design method: Start with the end goal in mind and work backward to develop the content. This approach, popular in education, ensures that the ebook remains focused on its purpose [9].
- Focus on drafting: The initial writing phase should prioritize getting ideas down without worrying about perfection. This “crappy first draft” approach helps overcome writer’s block and maintains momentum [9].
- Utilize speech-to-text tools: For those struggling with writer’s block, tools like Temi or Google’s built-in speech-to-text feature in Google Docs can help transform spoken words into written content [9].
- Write chapter by chapter: Tackle the ebook one chapter at a time to prevent feeling overwhelmed. This approach also allows for easier editing and proofreading [11].
- Use subheadings and bullet points: Improve clarity and readability by structuring each chapter similar to a blog post, with clear subheadings and bullet points [10].
- Maintain consistent formatting: Keep the style and structure consistent across all chapters to enhance readability [10].
- Include sources and statistics: For non-fiction ebooks, use credible sources, statistics, and links to support claims and add credibility to the content [11].
- Create a table of contents: Once the writing is complete, add a table of contents to help readers navigate the ebook easily [10].
By following these outlining and writing tips, authors can create a well-structured, engaging ebook that effectively communicates their ideas to their target audience. Remember, the length of the ebook can vary based on the topic and audience, but the focus should always be on providing valuable, well-organized content that educates and engages readers [10].
Designing Your Ebook Cover
The cover of an ebook plays a crucial role in attracting potential readers and influencing their purchasing decisions. A survey of over 500 readers revealed that 79% consider book covers a crucial factor in their decision to buy [12]. A well-designed cover can make the difference between selling 15 books a month and 500 [12]. Therefore, creating an eye-catching and professional ebook cover is essential for self-published authors looking to maximize their book’s success.
DIY design tools
For authors who want to design their own ebook covers, several user-friendly tools are available:
- Canva: This popular platform offers a wide selection of ebook cover templates and design elements. Even writers with no design background can create visually appealing covers using Canva’s library of stock images, icons, and customizable layouts [13].
- DIYBookCovers.com: This website provides free templates and a cover design maker. While not as smooth as Canva or as powerful as Photoshop, it offers unique features and is free to use [14].
- 3D Book Cover Mockup Widget: For authors looking to enhance their marketing efforts, this tool allows them to create 3D book cover mockups that can be embedded on websites or used in promotional materials [14].
When using DIY design tools, authors should consider the following tips:
- Choose a design that complements the ebook’s genre and target audience [13].
- Use high-quality stock photos or flat design elements to create a professional look [13].
- Pay attention to color schemes and typography to ensure readability and visual appeal [13].
- Create multiple versions of the cover to test with potential readers and gather feedback [12].
Hiring a designer
While DIY tools can produce decent results, many self-published authors opt to hire professional designers to create their ebook covers. Here’s why and how to go about it:
- Importance of professional design: An experienced book cover designer understands the nuances of creating covers that stand out in the digital marketplace. They can help your book “belong” among bestsellers in your genre, giving potential buyers confidence in your work [15].
- Where to find designers:
- Fiverr: A popular platform for freelance designers. Use the search bar to find “ebook cover design” services and browse through portfolios [15].
- AgentsClub: Another freelance marketplace with competitive pricing and fraud protection [15].
- Specialized book cover design services: Look for designers with extensive experience in book covers specifically [15].
- Selection process:
- Research your target audience and genre to understand what appeals to them [12].
- Browse bestselling book covers in your genre for inspiration [12].
- Use a systematic approach to evaluate potential designers based on criteria such as agreeableness, level of expertise, timeframe, price, and audience appeal [12].
- Create a numerical rating system to compare designers objectively [12].
- Working with a designer:
- Provide clear information about your book, target audience, and genre.
- Share examples of covers you like and explain why.
- Be open to the designer’s suggestions, as they bring professional expertise to the project.
By investing time and resources into creating a professional and appealing ebook cover, authors can significantly increase their chances of success in the competitive digital publishing market. Whether choosing to design the cover themselves or hire a professional, the key is to create a visual representation that accurately reflects the book’s content and appeals to the target audience.
Formatting and Preparing Your Ebook File
Recommended File Formats
When preparing an ebook for publication, choosing the right file format is crucial for ensuring compatibility across various devices and platforms. The most widely supported ebook format is EPUB (Electronic Publication), which is compatible with most e-readers except Amazon Kindle devices [16]. EPUB files are reflowable, allowing text and images to adjust to different screen sizes, making them ideal for text-heavy ebooks [16].
For authors targeting Amazon’s Kindle platform, the AZW and AZW3 formats are essential. These formats, developed by Amazon to replace the older MOBI format, offer advanced features such as complex content storage, bookmarks, annotations, and highlights [16]. AZW3, also known as Kindle Format 8 (KF8), supports additional styles, fonts, and layouts through HTML and CSS [16].
PDF (Portable Document Format) remains a popular choice due to its ability to maintain high-end designs and formats. However, PDFs are not reflowable, which can make them difficult to read on smaller screens [16]. They are best suited for ebooks with fixed layouts or those intended for printing.
For simple, text-only ebooks, the TXT format offers excellent portability and compatibility across all devices. However, it lacks support for formatting options, graphics, or digital rights management (DRM) [17].
Tools for Ebook Creation
Several software options are available for formatting and preparing ebook files:
- Adobe InDesign: A professional desktop publishing software that offers comprehensive tools for designing print and digital publications. It provides advanced typographic controls and supports various file formats [18].
- Caliber: A versatile e-book management tool that supports a wide range of formats and includes tools for converting ebooks between different formats [18].
- Scrivener: Ideal for long-form writing projects, Scrivener offers advanced organization tools and export options for EPUB, MOBI, and PDF formats [18].
- Sigil: An open-source ebook editor known for its WYSIWYG editor and real-time visualization of changes. It’s particularly useful for creating and editing EPUB files [18].
- Vellum: A macOS-only tool designed for creating beautifully formatted ebooks with minimal effort. It offers intuitive design tools and pre-designed templates [18].
- Canva: While primarily known for graphic design, Canva now offers ebook creation capabilities with a wide range of templates and a user-friendly interface [19].
- Microsoft Word: A familiar tool for many authors, Word offers basic ebook creation features and can export to PDF format [19].
- Google Docs: A free, cloud-based option that provides basic formatting options and can convert directly to PDF or EPUB format [19].
These tools cater to different needs and skill levels, from beginners to professional publishers. Authors should consider factors such as ease of use, output formats supported, and specific features required for their project when choosing an ebook creation tool.
Setting Up Your Gumroad Account
Creating your profile
To start selling ebooks on Gumroad, authors need to create an account, which is completely free and doesn’t involve any monthly fees [20]. The process begins by visiting the Gumroad website and signing up. Once logged in, users can navigate to the homepage and scroll down to find the ‘Settings’ option on the left side of the screen [21].
When setting up a profile, authors should provide essential information about themselves or their business. This includes choosing between an individual or business account type, selecting the country of residence, and providing a phone number and date of birth [21]. It’s crucial to ensure that all information is accurate and matches official documents, as this will be important for payment verification later.
Configuring payment settings
After creating a profile, the next critical step is configuring payment settings to receive earnings from ebook sales. Gumroad offers several payment options, depending on the author’s location and preferences.
- Direct Bank Payouts:
- Available for creators in specific countries
- Requires a local bank account in the creator’s country of residence
- Payments are made in the local currency [22]
- Stripe Integration:
- Available in most countries where Stripe operates
- Allows direct payments for credit card sales
- Not available in Brazil, India, Indonesia, Malaysia, Mexico, Philippines, and Thailand [22]
- PayPal:
- Used when bank payouts are not supported in the creator’s country
- Requires an individual or business PayPal account without restrictions
- Payouts are always processed in USD
- Usually takes 1-3 business days to process [22]
To set up payment methods, authors should navigate to the ‘Payments’ tab in the settings. Here, they can choose to set up a bank account, connect Stripe, or link a PayPal account [21].
When setting up a bank account, authors need to provide:
- Name on the account
- BIC (Bank Identifier Code)
- Account number (confirmed twice)
- Account type (individual or business) [21]
It’s important to note that Gumroad has specific requirements for payouts:
- A minimum balance of US $10 is required for most countries
- Higher minimum payout balances apply for Thailand (600 THB) and Korea (40,000 KRW) [22]
- Payouts are processed weekly for sales made up to the previous Friday UTC [22]
Authors should be aware that Gumroad takes a 10% fee on all sales [21]. Additionally, new accounts undergo a review process to ensure legitimacy and compliance with Gumroad’s terms and those of their payment processors. This review can take 1-3 weeks and typically requires 3-4 sales with a balance over US$10 [22].
By carefully setting up their profile and payment settings, authors can ensure a smooth process for receiving earnings from their ebook sales on Gumroad.
Listing and Pricing Your Ebook on Gumroad
Writing an effective product description
When listing an ebook on Gumroad, creating a compelling product description is crucial to attract potential buyers. Authors should focus on highlighting the benefits their ebook offers to readers [23]. It’s essential to clearly explain how the ebook solves problems, provides valuable insights, or helps readers achieve their goals [23].
To create an engaging product description, authors should:
- Use strong verbs and concise language
- Highlight key takeaways
- Utilize formatting options like headings and bullet points
These techniques make the description easy to read and digest, increasing the chances of capturing potential buyers’ interest [23].
For non-fiction ebooks, it’s crucial to communicate the value the book brings to readers. Authors should consider the following elements when crafting their product description:
- Specificity: The title and description should be super specific, telling readers what the ebook is about, what they can find inside, and who wrote it [24].
- Target audience: The description should resonate with the intended readers, reminding them of their pain points and offering a proven solution [24].
- Unique selling proposition: Avoid vague formulations and popular titles. Instead, focus on what makes the ebook stand out from similar offerings [24].
Pricing strategies
Pricing is a critical aspect of selling ebooks on Gumroad, as it directly impacts profits. In fact, a 1% improvement in pricing has a more significant impact on profits than a 1% improvement in units sold, fixed costs, or variable costs [25]. Therefore, authors should take their pricing strategies seriously.
When setting a price for an ebook, authors should consider the following:
- Perceived value: The price customers are willing to pay reflects the perceived value of the product in their eyes [25]. Authors should focus on enhancing this perception through effective packaging and presentation.
- Market research: Analyze the target audience and research the market to determine a fair and competitive price for the ebook [23].
- Pricing options: Gumroad offers flexibility in pricing strategies. Authors can choose between:
- Fixed pricing: Set a specific price for the ebook
- “Pay what you want” options: Allow readers to decide how much they want to pay, potentially attracting a wider range of buyers [23]
- Value communication: Ensure that the product description and presentation clearly convey the value of the ebook to justify the chosen price point.
- Packaging: A well-packaged digital product should include:
- A clear explanation of what the product is
- The benefits of the product
- What customers can expect
- Social proof (testimonials or reviews) [26]
By focusing on these elements, authors can create a compelling listing for their ebook on Gumroad, effectively communicate its value, and set a price that reflects its worth to potential buyers. Remember, the goal is to make the product and prices stand out and appear more valuable to customers [25].
Marketing and Promoting Your Ebook
Leveraging social media
Social media plays a crucial role in marketing an ebook, but it requires a strategic approach. Simply announcing the ebook’s release is not enough to generate significant interest [27]. Authors should carefully select the social media platforms that align with their ebook’s topic and target audience. For instance, Facebook and Twitter are suitable for most businesses, while Instagram is ideal for visually-oriented content. Pinterest works well for female-dominated industries, and LinkedIn is perfect for business professionals [27].
To maximize the impact of social media promotion, authors should:
- Create a dedicated Facebook fan page for the ebook, which can be used to share information about the launch, snippets from the book, and promotions [27].
- Use Facebook ads to reach the target audience quickly. Even with a minimal budget, authors can set small daily ad limits to promote their ebook effectively [27].
- Utilize Twitter by tweeting regularly and pinning a tweet about the ebook to ensure visibility on the profile [27].
- Reach out to influencers in the field and politely ask them to review and share the ebook with their followers if they find it valuable [27].
- Employ an indirect approach by guest blogging, participating in forums, and submitting the ebook site to directories. Then, use social media to link to these external mentions [27].
- Post on various social channels once the ebook is live, conveying its value and including attention-grabbing images [28].
- Consider boosting posts or creating targeted ads on platforms like Facebook to increase reach beyond existing followers [28].
Building an email list
An author’s email list is one of the most powerful tools for marketing self-published ebooks. Unlike social media platforms, an email list provides direct communication with readers and is entirely under the author’s control [29]. Building a robust email list offers numerous benefits:
- Higher engagement rates: Emails tend to have higher open and click-through rates compared to other marketing channels [29].
- Cost-effectiveness: Email marketing yields a high return on investment, making it ideal for authors with limited budgets [29].
- Independence from social media algorithms: Email lists allow authors to reach readers directly without being affected by unpredictable social media algorithms [29].
- Direct sales opportunities: Authors can use their mailing list to promote new releases, special deals, or exclusive content [29].
- Personal connection: Emails enable authors to share a more personal side of their journey, fostering reader loyalty [29].
To build and maintain an effective email list, authors should:
- Place a well-designed email sign-up box on their website, particularly on the homepage or “About” page [29].
- Create a compelling reader magnet (lead magnet) as an incentive for people to join the email list. This could be a free ebook, short story, or exclusive content [29].
- Use third-party services like Prolific Works or BookFunnel to distribute lead magnets [29].
- Organize giveaways to attract attention and engagement, but be prepared to clean up the list afterward [29].
- Segment the email list based on how subscribers joined, allowing for more targeted communication [29].
- Engage with subscribers regularly, asking questions and responding personally to build relationships [29].
- Maintain a consistent contact frequency, aiming for no more than twice a week and no less than once a month [29].
By leveraging social media effectively and building a strong email list, authors can create a powerful marketing strategy to promote their ebooks and connect with their target audience.
Conclusion
Writing an ebook and selling it on Gumroad has the potential to be a rewarding venture for aspiring authors and entrepreneurs. This guide has outlined the key steps to create, market, and sell an ebook successfully on the platform. From choosing a profitable topic to designing an eye-catching cover, and from setting up a Gumroad account to implementing effective marketing strategies, each stage plays a crucial role in the journey from concept to profitable product.
To wrap up, the world of self-publishing offers exciting opportunities for those willing to put in the effort. By following the steps outlined in this guide and continuously refining their approach, authors can tap into the growing market for digital content. Remember, success in ebook publishing often comes from a combination of quality content, strategic pricing, and persistent marketing efforts. With dedication and the right tools, anyone can embark on their journey to become a successful ebook author on Gumroad.
FAQs
1. How can I start earning by selling ebooks on Gumroad?
To begin making money by selling ebooks on Gumroad, follow these four simple steps:
- Sign up for a free Gumroad account.
- Upload your ebooks and provide detailed descriptions for each.
- Enter your payment information to receive your earnings.
- Share the link to your product directly (e.g., you.gumroad.com/l/product) or integrate it into your own website.
2. Is Gumroad a suitable platform for beginners looking to sell digital products?
Yes, Gumroad is an excellent platform for beginners. It offers a user-friendly environment for creators to sell their digital products. To maximize your success, it’s important to try various strategies to see which one best suits your business.
3. What are some tips for writing an ebook and generating income from it?
To increase your earnings from ebooks, consider writing multiple books. Publishing several ebooks creates more opportunities for sales, which translates to higher income. Focus on maintaining high quality in your books to encourage repeat customers, as they are crucial for sustained success.
4. Does Gumroad work well for authors?
Gumroad is highly effective for writers and digital entrepreneurs alike. My personal experience saw me making about eight sales in just my first week using the platform, despite offering my books at a low price. This demonstrates Gumroad’s potential as a valuable tool for writers.
References
[1] – https://www.youtube.com/watch?v=7afsICys728
[2] – https://www.youtube.com/watch?v=5YRCGoQgXD0
[3] – https://www.youtube.com/watch?v=hWl7dOzfYAE
[4] – https://help.gumroad.com/article/303-sell-digital-products
[5] – https://medium.com/paid-product-experiments/how-to-pick-an-ebook-topic-that-will-make-you-money-0a39593d1917
[6] – https://hotghostwriter.com/blogs/blog/kindle-publishing-series-how-to-find-a-profitable-niche
[7] – https://medium.com/@lisa.tauber/identifying-trends-niches-for-ebooks-5a5082ecac57
[8] – https://kindlepreneur.com/book-idea-validation-mastery/
[9] – https://www.thinkific.com/blog/how-to-write-ebook/
[10] – https://www.constant-content.com/content-writing-service/2019/02/how-to-create-an-ebook/
[11] – https://mailchimp.com/resources/how-to-write-an-ebook/
[12] – https://selfpublishing.com/book-cover-designer/
[13] – https://www.canva.com/create/ebook-covers/
[14] – https://diybookcovers.com/3Dmockups/
[15] – https://www.quora.com/Where-do-I-find-client-for-ebook-cover-design-service
[16] – https://learn.g2.com/ebook-formats
[17] – https://en.wikipedia.org/wiki/Comparison_of_e-book_formats
[18] – https://www.learnworlds.com/ebook-creation-tools/
[19] – https://freshlearn.com/blog/ebook-creator-tools/
[20] – https://help.gumroad.com/article/302-sell-ebooks
[21] – https://www.youtube.com/watch?v=KPtuBPx9XXo
[22] – https://help.gumroad.com/article/13-getting-paid
[23] – https://www.topbubbleindex.com/blog/selling-ebooks-gumroad/
[24] – https://medium.com/swlh/ive-been-selling-ebooks-on-gumroad-for-6-months-here-s-what-works-6ffa548b7d86
[25] – https://dalosortiz.gumroad.com/l/5PPS
[26] – https://gumroad.com/about/blog/digital-product-ideas?utm_source=smallschool.is
[27] – https://designrr.io/what-you-need-to-know-about-promoting-your-ebook-on-social-media/
[28] – https://blog.hubspot.com/marketing/how-to-market-your-ebook
[29] – https://publishdrive.com/how-to-set-up-a-mailing-list-for-authors-get-subscribers-and-sell-more-books.html